Houstons Education Essay Example | Topics and Well Written Essays - 1250 words

Houstons Education - Essay Example This paper illustrates that educating prospects have an important role in Houston’s value of life. Houston is one of the cities in the United States and people identify it for its renowned school districts in addition to prominent universities and colleges. The innumerable educational opportunities in the city amaze those desiring to pursue higher education in addition to the novices with families. Independent schools in Houston area function with the primary basis that each child should and can learn. Houston community and educators work towards creating an educational environment of high quality to satisfy the requirements of a gradually more varied student populace. This makes Houston lead in education comparing to other cities in America. When people consider locations with high paying jobs big metro places such as San Francisco, Los Angeles, New York, and Houston are typically the places that come to mind or cities having the highest population of educated workers for ins tance Boston. Individuals fail to consider Houston as a prosperous and upcoming city when they think of cities. However, being a sprawling city, education choices are abundant. In the Greater Houston region, there are sixty-seven school districts every district with several government schools in addition to not less than 180 private and parochial schools. Expat guardians will require cautiously assessing their priorities and then deciding which institution can satisfy their preferences best. This is why Houston is a leading city in America in Education. Houston contains not less than 40 institutions, universities, and colleges providing higher education alternatives to fit all interests. The city certainly is the top job creator, which is the residence of the flourishing energy industry in the United States and is more varied compared to other cities such as New York. Rice University and The University of Houston implies that there exist smart people in America. The Houston Universi ty contains 41000 students and in 2011, the Carnegie University elevated it to Tier 1 rank. Rice University positioned 17th nationally with mainly strong courses in applied sciences is among the best undergraduate schools in the country.

Plato's Reply to Glaucon's First Objection that Justice Is No More Term Paper

Plato's Reply to Glaucon's First Objection that Justice Is No More than a Compromise - Term Paper Example Politicians interpret justice in one way and sociologists and philosophers interpret it in another way. Different religions and different cultures have different views about justice. For example, capital punishment is an accepted way of punishing criminals in some of the most advanced societies like United Sates. However, it is prohibited in many other countries. Buddhists do believe that killing of a person or an animal under any circumstances is an inhuman and injustice act whereas some other communities do believe that killing of enemies of their culture or community is an acceptable act. In short, justice is interpreted in different ways by different people. Plato has argued that justice is no more than compromise as a reply to Glaucon’s first objection. This paper critically analyses the claims of Plato. â€Å"For Glaucon, stripping him of everything but his justice simply equates to removing his reputation and all the good things which accrue to him from that. Any good he achieves is another’s good, and why should anyone care about that† (Brown, p.54). Glaucon argued that one of the major consequences of justice is happiness. In other words, granting of justice will make a person happier at the expense of another person. For example, suppose capital punishment is provided to a criminal who brutally raped a female. This punishment may give happiness to the victim even though it provides displeasure to the offender. In other words, justice can be provided only at the expense of another person according to the views of Glaucon. In response to Glaucon’s argument, Plato replied that justice is no more than a compromise. In other words, justice is a compromise between good and evil. It should be noted that "in any compromise between food and poison, it is only death that can win. In any compromise between good and evil, it is only evil that can profit† (The Nature of Compromise). In other words, the ultimate beneficiary of a co mpromise would be the evil force. If we analyse Plato’s argument in that sense, justice will provide more benefits to the offender than the victim. Plato's answer lies in his account of the virtuous soul. The soul is a complex entity. Reflection will show that the best state of a complex is harmony. That can only occur in the soul when each part has and does its own - when reason rules and the other parts are subdued. Thus, as the health of the body, intrinsically desirable, is physical order, so the health of the soul is psychic harmony - and that is happiness. However, order in the soul is exactly like order in the State – and it is justice. The harmonious soul, then, is the just (virtuous) soul, where reason rules. Such an internal disposition is happiness, which is immune from the invasions of luck (Mackenzie, p.89). In Plato’s opinion, happiness has different dimensions. He has pointed out that happiness is highly subjective since it is associated with phys ical and mental factors. Health of a body is a physical order whereas happiness is a mental order according to Plato. For example, social recognition provides mental happiness whereas consumption of better foods will keep our body healthy. In the first case, our soul will become happy whereas in the second case, our body will become happy. It should be noted that human is believed to be the product of body and soul. It is definite that body cannot stay without its driving force soul whereas the survival of soul without body is controversial. â€Å"

Foreign Policy Essay Example for Free

Foreign Policy Essay This paper seeks to analyze and discuss American Foreign Policy in relation to globalization. This paper will include a review of the history behind the issue being debated and its relevance to American foreign policy and will be followed by a summary of the arguments in favor of the American foreign policy and the last will attempt to make on personal opinion or conclusion on the issues discussed. 2. Analysis and Discussion 2. 1. Review of History on American Policy and Globalization It may be stated that the primary historical process that has affected international relation in the recent past is globalization. Globalization is not a new development; it has been progressing for most of human history Globalization is the integration of human activity across geographic space. This covers many areas of human activity including, social and cultural contact, environment, and economics. (University of Arizona, 2007), It is a process and not an event as it continues to take place across time. It is also multidirectional and not smooth as it could progress and retreat as may be seen by the fact that some areas are more affected than others. However, it affects all actors in international relations, but with different consequences. Globalization in the modern era, for purposes of simplicity is divided into several categories as follows: economic, social, cultural, military, and environmental (University of Arizona, 2007) As a result foreign policy which a realm in politics affects and is affected by all these areas. It may also be observed that all five areas are driven by technology. As communications, transportation, and production technologies improve it becomes easier to interact across geographic space. This could be illustrated or observed in the industrial revolution spread a new form of production that has made transportation and communication easier via rail and water transport. This also caused the creation of control of particular resources that are vital for military security such as in the case of coal, iron, and others (University of Arizona, 2007). Global integration has accelerated in fits and starts for the past 150 years with the World Bank having focused on economic integration and which has identified three â€Å"waves† of globalization. The first wave covers the period 1854 to 1914 and is characterized by: (a) industrial revolution and colonialism both economically and militarily thus causing the integration of the global economy that came from the integrated colonial systems under European, the US and Japanese domination and (b) economically integrated world as felt today in terms of capital transfer and movement of persons. University of Arizona, 2007) The period between 1914 to 1945 may be considered an interregnum due to a few world wars and a depression. It must be stated however that the IMF was born on December 27, 1945 to address the 1930’s depression. The IMF was later found to assume more rules in globalization waves after World War II. The second wave therefore is from 1945 – 1973, where the following are observed: (a) economic integration resumes, but under divided conditions; (b) integration of Soviet bloc in a command economy system and of US bloc under the Bretton Woods System; and (c) integration of the Western bloc causing it to become generally market-driven (University of Arizona, 2007). The third wave of globalization is the post 1973 era ,where the following events could be observed: (a) the East-West division which started strongly and only to fade in the mid 1980’s and to fall apart by the 1990’s; (b) material and big changes in production and communications technology and economic integration. The shift towards more global integration may be seen with more states opting to adopt the Western Institutions which may be explained as follows: The mid 1980’s saw the tide turning to the US in the Cold War; and (b) more freedom was made possible as the US block has become very free. This particular wave is characterized also by the emergence of market-driven integration, hence one could see the integration of the global economy spreading further to a much larger part of the world, and thus accelerated after the Cold War ends (University of Arizona, 2007). It is from this wave that the World Trade Organization came into existence on the basis of the conduct of its negations through the so called rounds as the Uruguay Round has commenced in September 1986 and has continued until April 1994. WTO’s current works basically started from these negation and there were subsequent ones and have until today. 2. 2 Summary of arguments in favor of globalization Democracy presupposes free enterprise and free enterprise could only be back bone of globalization hence for US to support globalization it must support democracy not only in its country but also all over the world. Given this theoretical frame, it is not hard to appreciate the consistency of the US in supporting democracy all over the world. Even today many will readily see how the US states are showing its support for democratic nations since this best support US national interests. It could therefore be argued that for the US, democracy is the one national interest that will help to secure all the others. Democratically governed nations would have their governments decided by the right thinking citizens as against the whims and caprices of dictator and this would likely â€Å"secure the peace, deter aggression, expand open markets, promote economic development, protect American citizens, combat international terrorism and crime, uphold human and worker rights, avoid humanitarian crises and refugee flows, improve the global environment, and protect human health. (Washington Post, 2006) . The US support for democracy could be appreciated from the words of Former President Bill Clinton saying: Ultimately, the best strategy to ensure our security and to build a durable peace is to support the advance of democracy elsewhere. Democracies dont attack each other. (Clinton, 1994) It is believed by many that democracy is also good for business since nations that embrace political reforms using democratic principles are more likely to pursue economic reforms that improve the productivity of businesses. This could be evidenced by the fact since the mid-1980s, an increase in levels of foreign direct investment going to emerging market democracies relative to countries that have not undertaken political reforms has been recorded (Childs, 2007). The United States has maintained by its declaration about its support for democracy and human rights through several means although its commitment to human rights is doubted and questioned by human rights organizations (Satter, 2007). As regards to those who oppose globalization, it may be asked: â€Å"If globalization is not promoted or supported, what could be the possible alternative? Could countries isolate themselves? † One could see what happened with North Korea. At the guise to trying to show to the whole world that it cannot be made to submit to stop its nuclear program, it recently made a declaration for its need of help such as oil from the other countries and so the US was willing to lend a hand. The WTO is one of the organizations that would help promote globalization. It has the stated goal of improving the welfare of the peoples of its member countries, in bringing down trade barriers as well as promoting trade negotiations as it main mission is has to do with ensuring smooth and predictable trade flows This main mission is further specified in certain core functions serving and safeguarding five fundamental principles, which are the foundation of the multilateral trading system (Lowenthal, Abraham ,1991), which include (a) overseeing the execution, administration and operation of the covered agreements; (b) providing a forum for negotiations and for settling disputes. (c) reviewing the national trade policies, and to ensure the coherence and transparency of trade policies through surveillance in global economic policy-making (World Economic Outlook, 1994). WTO assists developing, least-developed and low-income countries in transition to adjust to WTO rules and is a center of economic research and analysis and cooperates closely with the IMF and the World Bank under the principles of the trading system which may be considered to promote globalization. Since the WTO also establishes a framework for trade policies but not to define or specify outcomes, it must be concerned with setting the rules of the trade policy games and part of these principles include: First is nondiscrimination which includes two major components the most favored nation (MFN) rule, and the national treatment policy. Although these components are part of the main WTO rules on goods, services, and intellectual property, their precise scope and nature still manifest variability on different e areas. The MFN rule necessitates a WTO member to apply the same conditions on all trade with other WTO members. When one grants someone a special favor to someone and the said country must have to do the same for all other WTO members, too. National treatment on the other hand requires that imported and locally-produced goods must be treated equally, which must start after the foreign goods have entered the market at the minimum (Wold, 1996). Another principle is reciprocity which reflects both a desire to limit the scope of free-riding that may arise because of the MFN rule, and a desire to obtain better access to foreign markets. This must be done as requirement in terms of reciprocal concessions in order to ensure that the gain from doing so (from multilateral liberalization is better r than the gain available from unilateral liberalization; intend to ensure that such gains will materialize. The person objecting to the benefits of globalization may find it hard to contradict the existence and application of these principles and alternatives available could not be as good as asserted. Another challenging question that may be posed against the opponents of globalization is this: â€Å"How the problem of the environment could be solved with out a world effort that could be best helped by globalization? † It may be argued that globalization promotes not only economic interactions but also social and environmental ones. Global warming is never a national problem alone. It has become a global problem that requires global attention (Gardiner, 2004). With countries forming their alliances and organizations they also make rules to protect the environment. An isolationist has therefore no place in this globe. 3. Conclusion Globalization is a phenomenon. It was not made by America. Rather it has been a natural phenomenon that the expansion of knowledge has brought to mankind. Even early philosophers may have seen it birth long time ago and it still continuing. It could be reduced into simple proposition â€Å"no man is an island†. By the same analogy it is hard to see a country isolating itself from other countries. This could be seen in the history of mankind it self. Even those countries which were at war are now trading partners because there are more tendencies to help each other and live than killing its other. For the US therefore to go against globalization in its foreign policy would be the most inconsistent and absurd thing to happen since allied with globalization are its other interest which must also be attained.

Introduction Of Vodafone Company

Introduction Of Vodafone Company Vodafone Company has a long way since them making the first ever mobile call on 1 January 1985. Today Company operating with more than 371 million customers around the world. A small mobile operator in Newbury has grown as a global business and the seventh most valuable brand in the world. Now run its operation in more than 30 countries and partner with networks in over 40 more. C:UsersuserDesktop7.jpg In this connected world, its no longer just about being able to talk and text. Vodafone network allows people to share their images and videos as soon as theyre captured. In 1991 Vodafone company made worlds first international mobile roaming call, and very recently introduced Vodafone Money Transfer which allows emerging market customers to send and receive money safely and easily using their mobile phone. 1.0.1-Mission We will be the communications leader in an increasingly connected world 1.0.2-Vision Unleash the power of Vodafone to transform societies and enable sustainable living for all 1.1-Introduction of Lanka Bell Lanka Bell is a world class Telecommunication operator that provides best quality service to businesses and its residential customers. Lanka Bell was started in 1997 within an investment of over US $ 150 million. C:UsersuserDesktopla.jpg 1.1.1-Vision Be Sri Lankas premier Next generation communication Information Solution Provider 1.1.2-Mission To provide innovative next generation technological solution by identifying and meeting customers need better than any other industry player, while maximizing the growth of our business for the benefit of our stake holders Organization structure of Vodafone Company Group CEO Chief of staffs Internal Communication Board of Directors Europe Group External Affairs Group Legal Group HR Group Finance Group Techno-logy Group Comm-ercial Strategy Business Develop-ment Africa, Middle East Asia Pacific A Departm-ent for each Country A Departm-ent for each Country Structure of Vodafone Company Matrix structure is a type of management system that workers report more than one person, effectively having more than one supervisor at the same time. As the structure of Vodafone Company they follow matrix structure. Read more: How to Define Matrix Structure | eHow.com http://www.ehow.com/how_4423113_define-matrix-structure.html#ixzz25WQ3YFvr Some features of Matrix Structure This structure allows focusing on their areas of expertise for the supervisors. And functional supervisors could focus on hiring, training and managing employees in their field and project supervisors can focus on achieve the goals of specific projects or products. Allows employees from different departments to come together temporarily to work on special project team. Provides flexibility to respond quickly to a customer need by creating a team of people who devote all of their time to a project then return to their departments or join a new project team. Culture As a Vodafone Company they following Task culture, task culture works as selecting a team to complete a particular task. This is one of the effective ways in todays modern business world to complete a task to date. There are benefits: They can make decisions within team members They feel valued because they selected within the team They have full responsibility to bring the task successful end Team members feel motivated because they are empowered to make decisions. http://www.learnmanagement2.com/culture.htm Organization structure of Lanka Bell Board of Directors Managing Director Other Staffs Laborers Senior Staffs General Manager-Information Technology Deputy General Manager-Credit control General Manager- Enterprise International Business General Manager- Technical Operations General Manager-Admin Logistics General Manager- Legal Structure of Lanka Bell Assumption Its an assumption that Lanka Bell is using Functional structure. Lanka Bell structure is based on Functional structure. This is one of the most common structures using within the company, this structure consists of units and departmental groups identified by specialty. Such as engineering, marketing, finance, sales and human resources that are controlled by the top level of management. Some advantages of Functional structure Specialization- each department focuses on its own work Accountability- someone is responsible for the section Clarity- know your and others roles Easy to focus on single product or service Creates teamwork Creates a career ladder Read more: The Functional Structure of an Organization | eHow.com http://www.ehow.com/about_6134117_functional-structure-organization.html#ixzz25cK37j32 Culture Lanka Bell culture is based on power culture. In power culture is influenced by key people. In this type of culture all the decisions are made by key people in the organization. Hence, manger is the person who will take the decisions. To adopt this culture its important all the employees need to make good relation with each other. In another hand mangers and senior management never consult form employees while taking decisions. This end up most that employees get de-motivated because, of not consulting. Relationship between an organizations structure and culture can have on their performance of Vodafone Lanka Bell. Organizational culture and structure have a dependent relationship with one another. And these are one of the most important elements that need to successfully run the organization. Organizational structure is the way in which arranges management of the company and power lines. As based on Vodafone and Lanka Bells structure and culture, it has difference between two companies. Vodafone uses Matrix structure and task culture, and Lanka Bell uses Functional structure and power culture. Strength of structure and culture of Vodafone Company Maximizes co-operation and communication among team members. Freedom and autonomy to take responsibility for their work activities. Having opportunity to achieve companys goals as a team. Strength of structure and culture of Lanka Bell Company Each and every staff has specific task to complete Every staffs are specialize for their role It will be easy to take decision http://www.wisegeek.com/what-is-the-relationship-between-organizational-structure-and-organizational-culture.htm How organization theory underpins the practice of management Organizational theory used in many aspects of a working business. In every organization, many staffs they believe the theory help them become better on their jobs and more successful in their life. Although this may lead them having to sacrifice some of their main beliefs in order to succeed. One example of organizational theory in the financial sector would be an employee or manager who wants to know how to achieve goals by having a set structure to follow. In addition someone in a human resources sector will have to make decisions throughout their working day that will definitely change the structure and practice of a working day for all other staff in the company. http://management.blurtit.com/q7346416.html Different approaches to management used by the Vodafone and Lanka Bell. Human Relations Approach. Human relation approach has been followed by both companies. Lanka Bell and Vodafone. Professor Elton Mayos (1880-1949) research, human interaction or group relationships effects the productivity and it increase the motivation of the employees. So as far as this approach concerns Vodafone allows more human interaction as they practice little bit of team approach within the company, also their department have coordination. However, Lanka Bell human interact is limit to some extent as they have divided into separate division. Each division will work separately to achieve its target, more often divisions may deviate from the organizational goals as they work as separate divisions. System Approach Section:2 Different Leadership styles in Vodafone and lanka bell Assumption Its an assumption that Vodafone is using democratic leadership and Lanka Bell is used in Autocratic leadership style. Democratic Leadership According to Vodafone Companys information it shows that the company is following democratic leadership style. In democratic leadership style manager will never take a decision without consulting to subordinates. This means that employees get a chance to express their ideas to the management level. Democratic leader ship also helps employees to share their ideas among the team. While team member will feel good in the working environment, as they will also looking benefits this leader ship style also can lead for better ideas and knowledge. Leads to higher productivity among group members. Autocratic leadership style The leadership style used in Lanka Bell is Autocratic and this not a modern style. As autocratic style manager retains more power as well as decision making authority. In this style staffs they do not have their role in decision making and they are not allowed to give input. So this style is not good for work as a team. And this is one of the best leadership style that can use in situation where control is necessary. Section:2 Significant technological breakthrough has taken place last week that affects both Vodafone and Lanka Bell and also the industry as a whole. Discuss the impact that different leadership style may have on motivation of employees of Vodafone and Lanka Bell in this circumstance. This is an assumption that 3D mobile phone has been introduced. Last week apple has been introduced Glasses-free 3D I phone to the market. And this is the first 3D mobile phone that could use without glasses. So many of the mobile service provider in the world are planning to upgrade their network for the new technology, includes Vodafone and Lanka Bell. Vodafone Company As the Vodafone Company they are using democratic leadership, so their staffs are having wide participation in decision making and it is not a difficult for the management of Vodafone to get new idea from the staffs. As a result of democratic leadership style: It increase staffs motivation and commitment to the decision made It helps employees strengthen their professional development by participating in dialogues. And also it helps to improve job satisfaction. By having group discussions which can offer useful ideas. And management put trust in employees and they encourage them to make decisions. So it will be easy to motivate staffs through democratic style. http://www.skills2lead.com/democratic-leadership-style.html Lanka Bell Company As the Lanka Bell Company, they are using autocratic leadership style. So its not easy to motivate their staffs as compare the democratic style. Because Company decisions are taking by management level and there are no involvements of company staffs. In autocratic leadership style: In autocratic leadership, staffs participation is limited in most aspects of work. And also they have no particular responsibilities so it will be difficult to motivate Lanka Bell staffs in breakthroughs like this. Staffs that working middle management and lower management should follow the decisions taking by manager or Ceo. One of the main features of autocratic style is Managers or senior staffs do not trust staffs, and simply they give orders that they expected to be obey. So staffs feel that they do not have independent working environment. Because of this management faces difficulties to motivate the staffs. Section-3 Apply different motivational theories within the workplace of Lanka Bell and compare them Maslows Hierarchy of Needs As Maslows theory every human must need five basic needs, it include; physiological needs, safety need, love or social needs, esteem needs and self- actualization. If Maslows theory applies in Lanka Bells lower level workers could be motivated by having them their basic needs such as; salary. If the company offers good salary workers would show their maximum. And also its very important to provide security like insurance and retirement benefits. To motivate workers there are some other factors that can affect social needs, status needs and self-fulfillment needs. Frederick Herzbergs Two factors theory Frederick Herzbergs theory is depends on main two factors, that is Motivational factors (need for personal growth) and Hygiene factors (need to avoid unpleasantness). As Lanka Bell they have applied motivational factors as that their employees by having challenging tasks and by recognizing staffs achievements. And also by having good salary and providing very well working environment. Comparison of two theories As Maslows theory it is based on the hierarchy of human needs and identified five (physiological needs, safety need, love or social needs, esteem needs and self- actualization) priority basis and their satisfaction in motivating employees. But according to Hertzberg theory he refers hygiene and motivating factors in his theory. Hygiene factors are dissatisfiers while motivating factors motivate subordinates. And it is not included hierarchical arrangements. Motivation theory for managers of Lanka Bell, and evaluate it usefulness in carrying out their job responsibilities effectively After the research did for identify the best motivation theory for the Managers of Lanka Bell Company, it shows one of the best and effective theory for every one (workers and Managers) is Frederick Herzbergs two factor theory. It includes; Hygiene factors Motivators Hygiene factors As the workers, there are some factors that should be fulfilled for the managers better than subordinates. Such as salary, job security and working conditions. By offering good salary and other benefits to the managers they would motivate employees to work hard and they would feel they are one of the most important assets of the Company. Motivators As Herzberg theory there are important factors (motivating factors) act as forces of job satisfaction. With these factors it makes managers and staffs happy with their jobs because they serve mans basic needs for psychological growth. In Herzberg theory these factors are five and are called motivators. Motivating factors are Achievement Recognition for Accomplishment Increased Responsibility Opportunity for growth and Development Creative and Challenging work

The Old Man And The Sea :: essays research papers

The book The Old Man and the Sea was written by Ernest Hemingway. Ernest Hemingway was both a fisherman and a Nobel Prize winner. The story is set in a small fishing village near the Cuban coast. Hemingway ¡Ã‚ ¦s expresses in his tone that he feels sorry for the old man. This is shown because he mentions everything that the old man doesn ¡Ã‚ ¦t have going well for him and also makes the reader realize the pain that the old man goes through. The point of view in The Old Man and the Sea is from that of the old man, Santiago.The Old Man and the Sea is about an old fisherman named Santiago who thinks that his luck has ran out. Before he got old he was a very good fisher and could catch plenty of fish. Now however he hardly ever catches anything. Santiago ¡Ã‚ ¦s young friend Manolin used to fish with him but he had to stop because his parents wanted him to fish with someone who caught something everyday. After weeks of not catching anything, Santiago goes out and catches the largest fish that he has ever seen in his life. He has a hard time getting it up and it takes away all of his strength. He has an even harder time getting it back to the village because it is night and all of the sharks are feeding off of it. He is unable to do anything about the hungry sharks. Upon finally returning to the village, he is so tired that he is not able to worry about this fish and goes directly to his shack and sleeps for an extremely long time. When he is awaken by Manolin, he finds that the fish that he caught was destroyed by the sharks and that all of his efforts were for not. However Manolin encourages Santiago to continue fishing because he still has much to learn about the sea.Santiago is the main character in Hemingway ¡Ã‚ ¦s The Old Man and the Sea. He is an old fisherman who seems to have very bad luck at fishing even though when he was younger he was a very good fisherman. Hemingway describes him by saying,  ¡Ã‚ §Everything about him was old except his eyes and they were cheerful and undefeated. ¡Ã‚ ¨ Even though he is old and poor, he still considers himself to be the top dog. Santiago knows that he is not doing very well but he still had to will and the drive to continue fishing, which is what he enjoys doing.

Coca Cola Design and Branding Essay

The Coca-Cola contour bottle is one of the brand’s key icons and is the symbol of the brand’s authenticity. It was developed in 1916 to create a distinct identity for the brand in consumers’ minds and to protect the brand from being imitated by competitors. Today it represents the very essence of the brand’s identity in the marketplace and remains instrumental in differentiating the brand from all other competing products. The familiar shape of the Coca-Cola bottle and the flowing script of its trademark are the world’s most widely recognised commercial symbols. Coca-Cola is recognised by 94 percent of the earth’s population. The Coca-Cola trademark incorporates a number of elements which have become synonymous with the brand. These include: the Coca-Cola red and white graphics, Brand name written in the universally known Spencarian Script, the famous countour shape of the Coca-Cola bottle. Together, these elements are instrumental in differe ntiating Coca-Cola from all other competing brands. The packaging of a product serves a number of functions. At the most basic level, it contains and protects a product. However, packaging is also an important marketing tool. It is critical in describing a product, attracting consumer attention and differentiating the product from competitors. The Coca-Cola contour bottle is perhaps one of the most unique forms of product packaging. While it was originally introduced as a means of protecting the brand from imitation, it is now the most central part of the Coca-Cola brand identity. The bottle communicates the uniqueness, originality, superior refreshment and enduring values of the brand. A market research survey was carried out to examine consumers’ attitudes to the contour shape. In this survey, consumers described the contour bottle as communicating a variety of positive meanings. It was seen as: a symbol of the ultimate enjoyment and refreshment from Coca-Cola, possesing a sensual look and feel, a symbol of good times, universally known and universally accepted, a symbol which unites consumers around the world, an aesthetically beautiful symbol. So important is the contour shape in the marketplace, that it is now the core element of Coca-Cola’s consumer strategy. This has become known as the ‘Contourisation Strategy’. The objectives of this strategy are: 1. motivate consumers to purchase the Coca-Cola brand over other soft drink brands 2. maximise consumer enjoyment of the Coca-Cola product 3. create a distinct identity for Coca-Cola in the mind of the consumer. Good design makes good business sense, because it translates customer needs into the shape and form of the product or service and so enhance profitability. Design includes formalizing three particularly important issues: the concept, package and process implied by the design. The value of packaging is often seen as a paradox. Packaging plays an essential role in meeting consumer needs and preventing waste by effectively protecting product during delivery. The company is actively working throughout the Coca-Cola system to create solutions by advancing a global sustainable packaging strategy aimed at preventing waste over the life of their packaging. The company’s focus is on eliminating all raw material, energy and water losses across the entire packaging process chain-from the initial resources used to make a package through to the consumer and beyond. Today company’s goals focus on four priority areas foe effectively preventing waste: optimizing packaging effeciency, increasing renewable resource use, recovering packages for reuse and increasing recycled material use. With the issues of environmental protection becoming more important, both process and product/service designers have to take account of ‘green’ issues. The Coca-Cola company strive to be the most environmentally efficient user of high-quality, consumer-preferred packaging in the beverage industry. Their packaging innovation teams continually explore new ways to reduce the amount of material and energy used in their packaging without sacrificing quality or transferring waste. All of their major packages have seen significant material reductions since their initial introductions. In 2008, the Coca-Cola system made progress in packaging tracking and incremental and breakthrough advances in packaging efficiency. They focus the majority of their material reduction innovations on the packaging they use most-PET, glass, aluminum and fountain. Fountain beverages-one of their oldest and most efficient package delivery systems-account for 12 percent of their global unit case volum e. In 2008, they worked to further optimize the packaging efficiency of their fountain beverages by developing even higher syrup concentrations, commercializing a new cold, compostable beverage cup, and supporting commercial copmosting initiatives. Approximately 85 percent of the company’s global beverage volume is delivered in recyclable bottles and cans. To realize their long-term sustainability aspirations, the recovery of these containers and their materials for reuse is critical. The company’s goal is to increase this recovery to 50 percent by 2015. In order to do so, they focus primarily on advancing four core packaging recovery models:comprehensive product stewardship programs in developed markets; recycling cooperative programs in developing and emerging markets; voluntary deposits on refillable packages in least-developed markets; and Coca-Cola-operated recycling enterprises globally. A key to driving recovery is ensuring that market demand for collected materials is strong. The Coca-Cola system helps foster this demand by advancing sustainable technologies that enable greater use of recycled content material in their packaging; purchasing products made from recycled beverage packaging; and enhancing the efficiency of their refillable bottles. The Coca-Cola company has strong supply network design. The company sells the concentrates and syrups for bottled and canned beverages to authorized bottling and canning operations. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. Most of the products are manufactured and sold by the bottling partners.The company sells concentrates and syrups to the bottling partners, who convert them into finished packaged products which they sell to distributors and other customers. The Coca-Cola company makes their branded beverage products available to consumers throughout the world through their network of bottling, partners,distributors, wholesalers and retailers-the world’s largest beverage distribution system. The positioning of the product in the supermarket is one of the most important things for the companyâ€℠¢s customers. In retail stores, Coca-Cola puts its products in the most prominent shelf position in refrigerators. There are 10 million Coca-Cola branded machines around the world, such as: coolers, vending machines, and fountains. The company calls tha machines ‘stores within stores’ and ‘interaction points with customers’. The innovation in the equipment that company makes is: a new fountain machine that serves 100-plus different beverages; re-imagined coolers that use classic Coca-Cola design themes and 40% less energy; and fully interactive vending machines with large display screens that are both Wi-Fi and Bluethoot-enabled. The connectivity technologies will let customers download music, coupons, or other promos to their cell phones. Coca-Cola uses an innovative bottling process at its bottling plants. In order to ensure speedy bottling without compromising quality, Coca-Cola’s bottling process involves the following steps: 1. The water is filtered and cleaned with a special treatment system. A sanitiser and 180-degree Fahrenheit water is used to clean all of the equipment while the water is being prepared. 2. The syrup tank is prepared for mixing. 3. Empty bottles are placed onto a conveyor to be filled and stacked. 4. The bottles go trough a quality control process, and examined foe any defects. Approved bottles are moved forward to be rinsed. 5. The bottles are rinsed with de-ionized air to remove any particles. 6. The syrup and water are mixed in just the right ratios, and filtered carbon dioxide is added. The mixture is pored into the bottles according to a predetermined volume. 7. The bottles are stamped with a date and code, and then moved to a fill-level inspector and capper. At Coca-Cola, the bottling line was designed to fill 20 bottles per minute. However, bottling speeds vary significantly depending on the type of product being bottled, equipment, and type of bottles or cans. The good design of the company’s work environment is extrimely important to the business success. The Coca-Cola company provides a safe and healthy work environment through implementation of their Occupational Safety and Health policies and requirements. They think about their employees. The Coca-Cola Company’s Workplace Rights Policy is giuded by international human rights standards. The Policy includes: Freedom of Association and Collective Bargaining, Forced labour, Child labour, Discrimination, Work Hours and Wages, Safe and Healthy Workplace, Workplace Security, Community and Stakeholder Engagement. In addition, The Coca-Cola company shows that follows all of the steps for perfect process design. The company has success, because of the creative design product, strong supply netwotk design, high control of the process technology and providing the perfect working environment, because they care about the employees.

Animal Farm. Snowball

Snowball Orwell’s stint in a Trotskyist battalion in the Spanish Civil War—during which he first began plans for a critique of totalitarian communism—influenced his relatively positive portrayal of Snowball. As a parallel for Leon Trotsky, Snowball emerges as a fervent ideologue who throws himself heart and soul into the attempt to spread Animalism worldwide and to improve Animal Farm’s infrastructure. His idealism, however, leads to his downfall. Relying only on the force of his own logic and rhetorical skill to gain his influence, he proves no match for Napoleon’s show of brute force.Although Orwell depicts Snowball in a relatively appealing light, he refrains from idealizing his character, making sure to endow him with certain moral flaws. For example, Snowball basically accepts the superiority of the pigs over the rest of the animals. Moreover, his fervent, single-minded enthusiasm for grand projects such as the windmill might have erupted into full-blown megalomaniac despotism had he not been chased from Animal Farm. Indeed, Orwell suggests that we cannot eliminate government corruption by electing principled individuals to roles of power; he reminds us throughout the novella that it is power itself that corrupts.Boxer The most sympathetically drawn character in the novel, Boxer epitomizes all of the best qualities of the exploited working classes: dedication, loyalty, and a huge capacity for labor. He also, however, suffers from what Orwell saw as the working class’s major weaknesses: a naive trust in the good intentions of the intelligentsia and an inability to recognize even the most blatant forms of political corruption. Exploited by the pigs as much or more than he had been by Mr. Jones, Boxer represents all of the invisible labor that undergirds the political drama being carried out by the elites.Boxer’s pitiful death at a glue factory dramatically illustrates the extent of the pigs’ betrayal. I t may also, however, speak to the specific significance of Boxer himself: before being carted off, he serves as the force that holds Animal Farm together. Napoleon From the very beginning of the novella, Napoleon emerges as an utterly corrupt opportunist. Though always present at the early meetings of the new state, Napoleon never makes a single contribution to the revolution—not to he formulation of its ideology, not to the bloody struggle that it necessitates, not to the new society’s initial attempts to establish itself. He never shows interest in the strength of Animal Farm itself, only in the strength of his power over it. Thus, the only project he undertakes with enthusiasm is the training of a litter of puppies. He doesn’t educate them for their own good or for the good of all, however, but rather for his own good: they become his own private army or secret police, a violent means by which he imposes his will on others.Although he is most directly modeled on the Soviet dictator Joseph Stalin, Napoleon represents, in a more general sense, the political tyrants that have emerged throughout human history and with particular frequency during-the twentieth century. His namesake is not any communist leader but the early-eighteenth-century French general Napoleon, who betrayed the democratic principles on which he rode to power, arguably becoming as great a despot as the aristocrats whom he supplanted.It is a testament to Orwell’s acute political intelligence and to the universality of his fable that Napoleon can easily stand for any of the great dictators and political schemers in world history, even those who arose after Animal Farm was written. In the behavior of Napoleon and his henchmen, one can detect the lying and bullying tactics of totalitarian leaders such as Josip Tito, Mao Tse-tung, Pol Pot, Augusto Pinochet, and Slobodan Milosevic treated in sharply critical terms.